Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

What is Political Science?

"Political science" is generally defined as the study of Governments, political processes and political behavior. It is a branch of the social sciences where study mainly revolves around analyzing, describing and anticipating political behavior along with political systems. In fact, the best way to describe it is as a science that revolves more around subjective elucidations than hard data. It is a science that helps a person in understanding the relationships between other individuals, groups and the state, along with the working procedure of modern government.

Political science as a discipline is relatively new and in recent years gained enough recognition among young students of the United States. It is mainly includes various sub-fields like philosophy and theory of political system, political economy, policy studies, international relations, and a collection of other related fields. The major aim of political science is to help a student make a career in politics and give them a proper knowledge of the political procedure that might be helpful.

Students who make a career in this branch of social science are generally called political scientists and can lead to exciting careers in federal, state and local governments; law; business; international organizations and electoral politics.

Their job responsibilities primarily revolve around analyzing different areas of political behavior, including public administration, public opinion, taxation andoting. Apart from this, they generally carry out research on different public issues and political relations and resources. These research procedure can be both within a single country or internationally. However, the research and analysis process frequently includes judicial rulings, public opinion and decision-making. Adding to this, they also recommend solutions and at times perform research to make better decisions on matters that generally affect citizens, business and environment.

Employment Outlook

The job outlook of this domain actually seems to be very inspiring. In fact, as per the latest study conducted by the Bureau of Labor Statistic of the United States it is anticipated that in the next few years the jobs for political scientists will increase further. As per few experts, the overall employment is also planned to grow about as fast as the average for all occupations.

Salary Outlook and Other Benefits

Average awareness of political scientists completely depends on their education, experience and geographical position of the organization. The starting salary range for a political scientist average near about $ 27,000. Neverheless, with experience and higher educational success, the income may further increase to $ 65,000 or more. Adding to this, any graduate with a bachelor's degree in political science can enjoy a decent earning and may earn almost $ 2,500 more per annual than the average person having just a Bachelor's degree. Beside this, bachelor's degree holders can also move into force force as paralegals or administrative assistants. Moreover, political scientists employed by colleges and universities even get enough opportunities to add to their income by teaching summer school courses, writing books or doing consulting work. They may even enjoy several benefits, such as health insurance & retirement plans, paid holidays & vacations etc. depending upon their positions.

Required Educational Qualification

So, by now if you are looking forward making a career in political science or want to grow as a political scientist you need to have an advanced doctor degree in political science. If you earn a Ph.D. in political science, you may work as professors in colleges and universities. More of these these positions often lead to important service in schools, communities and the nation. Other than these, there are bachelor's and master's level programs in political science as well. While the graduate degrees in political science are respected by all employment sectors, the master's are highly appreciated by private and public agencies and a growing number of numerous non-profit associations.

Today it is definitely one of the few career options that may provide you the long-term job growth and meaningful rewards.

Saving Money On Gasoline For Your Automobile

The gas that we fill our tanks with every week adds up to be quite an expensive bill over the months and years. Thirty dollars a week in gas adds up to over $1500 a year.

That’s $1500 additional dollars needed just top drive something you already own (or making payments on).

Small changes in your driving habits can save you hundreds every year. It’s really not as difficult to increase your fuel mileage as you might think.

WANT TO KNOW HOW MUCH YOU’RE SAVING?

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Keep track of your mileage for one week (7 days) BEFORE you start implementing these gas saving tips. The following week, start practicing these tips and keep track of the mileage for another seven days.

Nothing elaborate. Use the re-setable odometer found in most vehicles or simply use a post-it note in your car. You might find yourself saving $5-$10 a week which works out to $260-$520 annually!

TEN GAS SAVING TIPS

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Here are ten short gas saving tips that you can start using today. Most of these tips can be immediately put into use and cost absolutely nothing! What can be better than saving money for FREE?

- Check Tires Regularly

Keep tires properly inflated to avoid premature wear and mileage loss. Under inflated tires can waste 5%-10% more fuel than needed.

- Maintain Car Momentum

If possible, scan the road ahead to anticipate when slowing will occur. Maintaining even a ‘crawl’ will save you gallons as opposed to constantly stopping and going.

- Stop ‘n Go Traffic

Using the car air conditioning unit during heavy traffic can really ‘burn’ up gas quickly. If it’s bearable, try to keep the windows or sunroof open for fresh air.

- Remove Unnecessary Weight

If possible, remove car racks and any items of considerable weight. You’d be surprised at what an extra 50-100lbs can do to your gasoline consumption rate.

- Keep Filters/Converters Clean

This can save you and your engine a lot of extra work. Most filters cost between $3-$15 and can be replaced without much work – especially the air filter.

- Higher Octane Gas

Do not benefit most cars. Only use the higher octane if your engine is starting to ‘ping’ (engine knock)

- Cruise Control

Maintain an exact speed allowing for better fuel consumption. Effective on open highways.

- On Highways

If possible, try to keep windows and sunroofs closed especially at high speeds. Use the built in ventilation system for fresh air for optimum aerodynamics.

- PickUp Owners

Consider a ‘soft-net’ type gate replacement to eliminate the “drag chute” effect. Extremely effective on freeways/highways.

- Purchase Gas On Indian Reservations

NO taxes on gas on the reserves. It might pay to fill up the next time you are near an Indian Reservation.

CONCLUSION

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Simple yet extremely effective, these tips can help you start saving money immediately off your gas bill.

Regardless of which gas saving tips you are able to use from this article, keep in mind that SAFETY is the most important concern on the road. NEVER jeopardize the safety of you or the other drivers around you at any time. . . period.

Technology in Sports

It today’s world, sport cannot go together without technology. With the ever growing development of new technologies, they have always tried to be implemented into sports. Because technology can give sports something nothing else can, an unmistakable truth. Or so they say. Due to the fact that people are, well, people, they are bound to make mistakes. It is because we are human, we are not robots, that we can make mistakes, while robots make them only if they are malfunctioning. This is especially emphasized in sports, where human eyes can often deceive their owners, the referees most importantly, but also players, coaches and the fans. That is why these days there are many discussions about installing video technology into sports, mostly football. What does technology actually mean for sports?

Here I would like to emphasize that there are already sports using technology, like tennis and cricket, to name some. It helped the referees a lot, to minimize and correct some mistakes they make. But apparently, not all problems are solved like this. Players that have been playing for a longer period of time, and have not grown up with these kinds of technologies, are not convinced that it works properly. This suspicion is probably understandable, because when they were first starting their professional sports careers, they did not probably even dream about something like this would exist. But this technology has been tested time after time, and skeptical players, such as Roger Federer, have learned to live with it and accept it, although probably not so reluctantly.

This technology used in sports is called Hawk-Eye line-calling system, or just Hawk-eye for short. It was invented by a British computer expert Paul Hawkins. It is now used in tennis, where six or more cameras, situated around the court are linked together, track the path of the ball. Then those six or more cameras combine their separate views and make a 3D representation of the path of the ball. For tennis, or basically any other sport, this means that any close line call can be checked, quickly and accurately. This is not always used on tennis tournaments, though. For instance, the French Open is not using this technology because the tournament is played on clay courts and thus the print of the ball on the ground can easily be seen. Maybe this will change one day, because you can’t always be 100% sure you are looking at the right print.

These days there have been a lot of talks about introducing this technology to the sport of football. The sympathizers of this idea have been especially loud after the South Africa FIFA World Cup 2010, where a lot of mistakes by the referees have been made (an Argentina goal allowed although the player was offside, England goal not seen in a crucial moment). However, referees are only human, and they are bound to make mistakes because they can not help it, so i do not think all those critics were fair to them. On the other hand, a recent statement was made from the UEFA president Michel Platini, who is not thrilled about the goal-line technology, saying that this would reduce football to a video game. I don’t believe that other sports who have this technology have been reduced to a video game. Furthermore, he also admits that referees can make mistakes and that there are many cameras on the field that can catch any disputable moment. So why not help football, or any other sport, to see these disputable moments clearly and to resolve them without making mistakes. Or is it better to hear a mass of critics every time something like this happens? I am sure the referees would like this kind of help, then they couldn’t be blamed for anything and wouldn’t have to listen to all the nonsense people say about them the other day, or worse.